JIANG Xuan
Associate Professor
E-mail: judyx.jiang@foxmail.com
SUMMARY
DISCIPLINE
· Marketing
COURSES TAUGHT
· Electronic Commerce
· Introduction to E-Commerce
· Model Analysis Experiment
· Online Business and Operations Management
EDUCATION
· Huazhong University of Science and Technology, Ph.D, 2015, Wuhan, China
· University of Wisconsin-Madison, Visiting Scholar, 2013, Madison, the United States
· Huazhong University of Science and Technology, Master, 2010, Wuhan, China
· Wuhan University of Technology, Bachelor, 2009, Wuhan, China
PROFESSIONAL EXPERIENCE
· Zhongnan University of Economics and Law, Faculty, 2015.05- , Wuhan, China
TEACHING(2021-2022)
Bachelor's Program
· Electronic Commerce, 2021-2022
· Introduction to E-Commerce, 2021-2022
· Model Analysis Experiment, 2021-2022
Research Master's Program
· Online Business and Operations Management, 2021-2022
SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)
JOURNAL ARTICLES
· Research on the Promotion and Competition Strategy of Sellers Based on the Network Platform Market, Journal of Industrial Engineering and Engineering Management, 2021, 36(1): 217-227 (C,1/1)
· Exploration and Practice of the Integration of Marketing and E-commerce Majors, Higher Education Review, 2021, (1): 59-70 (C,3/4)
· The Supplier's Optimal Guarantee Policy in Newsvendor Finance, International Transactions in Operational Research, 2020, 1-26 (C,Corresponding author2/2)
· Research on Joint Promotion Strategy of Online Retail Based on Revenue Sharing Contract, Journal of Industrial Engineering and Engineering Management, 2020, 34(03): 122-133 (C,1/3)
· Supplier Financing with Capital Constraint: Buyer Loan VS. Bank Loan, Journal of Industrial Engineering and Engineering Management, 2019, 33(02): 160-165 (C,3/3)
· Sampling and Pricing Strategy under Competition, OMEGA- International Journal of Management Science, 2018, 80(01): 192-208 (C,3/3)
MONOGRAPH
· Research on Marketing Decision-making under the Operation of Online Retail Platform Mode, Wuhan University Press, 2019 (1/1)
TEACHING AWARDS RECEIVED
· Third Prize of the 8th Young Teacher Lecture Competition of Zhongnan University of Economics and Law, University Level, 2017 (C,1/1)
INDUSTRY/RESEARCH PROJECTS
· Construction of Hubei green supply chain system under the goal of carbon neutrality, Industry Project, Industry Project, 2022-2022
· Exploration of the Hybrid Course Construction of E-Commerce Based on OBE Concept, Industry-University Cooperative Education Project by Ministry of Education of the People's Republic of China, Industry Project, 2022-2023
· E-commerce (English), Teaching Reform Research Project by Zhongnan University of Economics and Law, Research Project, 2021-2022
· Exploration of the Teaching Reform of Graduate Courses Based on the OBE Concept of Research and Study——Taking as an example, Teaching Reform Research Project by Zhongnan University of Economics and Law, Research Project, 2021-2022
· Exploration on the teaching reform of research leading learning postgraduate professional curriculum based on OBE concept -- Taking&It;Online Business and Operation Management>as an example, Teaching Reform Research Project by Zhongnan University of Economics and Law, Research Project, 2021-2022
· Virtual Simulation Comprehensive Practical Training Teacher Training Project for Financial Colleges and Universities, Industry-University Cooperative Education Project by Ministry of Education of the People's Republic of China, Industry Project, 2020-2021
· Cross-Border E-Commerce Teacher Training Project, Industry-University Cooperative Education Project by Ministry of Education of the People's Republic of China, Industry Project, 2020-2021
· Research on Innovation and Competition of Internet Platform, Industry Project, Research Project, 2019-2019Research on Marketing Strategy of Mixed Scheme-based E-commerce Platform, Scientific Research Project by Zhongnan University of Economics and Law, Research Project, 2019-2019
· Curriculum Construction and Teaching Exploration: Cross-Border E-commerce, Industry-University Cooperative Education Project by Ministry of Education of the People's Republic of China, Industry Project, 2020-2021