CHEN Jingwen
Assistant Professor
E-mail: chenjw2000@gmail.com
SUMMARY
DISCIPLINE
· Marketing
COURSES TAUGHT
· Customer Relationship Management
· Introduction to Data Science
· Quantitative Method of Business Decision
EDUCATION
· Wuhan University, Ph.D, 2009, Wuhan, China
· Wuhan University, Master, 2006, Wuhan, China
· Wuhan University of Science and Technology, Bachelor, 2003, Wuhan, China
PROFESSIONAL EXPERIENCE
· Zhongnan University of Economics and Law, Faculty, 2009.07- , Wuhan, China
TEACHING(2021-2022)
Bachelor's Program
· Introduction to Data Science, 2021-2022
· Customer Relationship Management, 2021-2022
Research Master's Program
· Quantitative Method of Business Decision, 2021-2022
SELECTED INTELLECTUAL CONTRIBUTIONS (Completed within 5 years)
JOURNAL ARTICLES
· Cooperative Advertising Models in Supply Chains with Online Platform, Chinese Journal of Management Science, 2020, 28(09): 176-187 (C,3/3)
INDUSTRY/RESEARCH PROJECTS
· Standardized construction and service innovation of Hubei Open Bank under the background of digital economy transformation, Industry Project, Industry Project, 2022-2022
· E-commerce (English), Teaching Reform Research Project by Zhongnan University of Economics and Law, Research Project, 2021-2022